Privacy Policy
Last updated: April 2025
GeoBrakes Inc. (referred to in this policy as 'GeoBrakes', 'we', 'our', or 'us') operates the website geobrakes.ca and is committed to protecting the personal information of every person who visits, browses, or purchases through our platform. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your personal information. By using our website or placing an order with us, you acknowledge that you have read and understood this policy.
GeoBrakes collects and handles personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada. If you are located in Quebec, additional protections under Law 25 (An Act respecting the protection of personal information in the private sector) may apply to your personal information.
1. Information We Collect
We collect personal information that you provide to us directly, information that is automatically collected when you interact with our website, and in some cases information from third-party sources. The types of information we collect include:
1.1 Information You Provide Directly
Identity information: your name, email address, phone number, and billing and shipping address provided when creating an account or placing an order
Vehicle information: the year, make, and model of your vehicle when using our fitment selector tool
Payment information: credit card number, expiry date, and security code processed through our secure payment gateway - we do not store complete payment card numbers on our systems
Account credentials: username and password if you create a registered account
Communications: the content of any messages you send to our customer support team through email, phone, live chat, or our contact form
Reviews and feedback: any product reviews, ratings, or feedback you submit through our platform
1.2 Information Collected Automatically
Log and device data: your IP address, browser type, operating system, device identifiers, and the pages you visit on our website
Usage data: how you navigate our website, which products you view, what searches you conduct, and how long you spend on each page
Cookie data: information stored in cookies, pixel tags, and similar tracking technologies as described in our Cookie Policy section below
Location data: general geographic location inferred from your IP address - we do not collect precise GPS location without your explicit consent
1.3 Information from Third Parties
Payment processors: transaction confirmation and fraud risk signals from our payment processing partners
Shipping carriers: delivery confirmation and tracking updates from our logistics partners
Analytics providers: aggregated and anonymized website traffic and behavior data from services such as Google Analytics
2. How We Use Your Information
We use the personal information we collect for the following purposes, all of which are necessary to operate our business, fulfill your orders, and maintain a secure and effective online store.
2.1 Order Fulfillment and Account Management
We use your name, address, email, phone number, vehicle information, and payment details to process your order, confirm your purchase, arrange delivery through our shipping partners, issue receipts and invoices, respond to order-related inquiries, and manage your account if you have registered with us. This use is necessary for the performance of the contract you enter into when you place an order with GeoBrakes.
2.2 Customer Support
We use your contact information and order history to respond to support requests, resolve complaints, process returns and exchanges, and provide guidance on installation or fitment questions. This use is necessary for our legitimate interest in providing effective after-sale service and maintaining customer satisfaction.
2.3 Website Operation and Improvement
We use automatically collected usage data and log data to monitor website performance, diagnose technical issues, protect against fraudulent activity, analyze how customers navigate our catalogue, and make improvements to our product listings, search functionality, and checkout process. This use is necessary for our legitimate interest in maintaining a secure, functional, and continuously improving online store.
2.4 Marketing Communications
With your express consent, we may use your email address to send you promotional communications about new products, special offers, and brake service reminders relevant to the vehicles in your account profile. You may withdraw your consent to receive marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Withdrawing consent to marketing communications does not affect the lawfulness of any communications sent before your withdrawal.
2.5 Legal Compliance and Fraud Prevention
We may use and retain your personal information where necessary to comply with applicable Canadian laws and regulations, to respond to lawful requests from government authorities or law enforcement, to enforce our Terms of Service, to detect and prevent fraud or unauthorized access to our systems, and to protect the rights, property, and safety of GeoBrakes, our customers, and the public.
3. Sharing Your Information
GeoBrakes does not sell your personal information to third parties. We do not allow our marketing partners to use your personal data for their own purposes. We share your information only in the following limited circumstances:
3.1 Service Providers
We share your personal information with trusted third-party service providers who assist us in operating our business - including payment processors, shipping carriers, customer support software platforms, email marketing providers, and website analytics services. These service providers are contractually required to handle your personal information only for the specific purpose for which it was shared, to maintain appropriate security standards, and not to use your data for their own purposes.
3.2 Legal and Regulatory Requirements
We may disclose your personal information if required to do so by applicable Canadian law, court order, or lawful government authority. We may also disclose information where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of GeoBrakes, our customers, or others, or to investigate or prevent fraud.
3.3 Business Transfers
In the event that GeoBrakes is involved in a merger, acquisition, sale of substantially all assets, or other business reorganization, your personal information may be transferred to the successor entity. We will notify you by email and by a prominent notice on our website before your personal information becomes subject to a different privacy policy as a result of such a transaction.
4. Data Storage and Security
Your personal information is stored on secure servers located in Canada. We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, loss, misuse, alteration, or destruction. These measures include SSL/TLS encryption for all data transmitted between your browser and our servers, password hashing for account credentials, restricted access controls limiting personal data access to employees who require it to perform their job functions, and regular security monitoring and vulnerability assessments.
No method of electronic data storage or transmission over the internet is completely secure. While we take all reasonable steps to protect your personal information, we cannot guarantee absolute security. If you become aware of any security vulnerability or potential breach affecting your account or data, please notify us immediately at support@geobrakes.ca.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. We also retain personal information for as long as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and fulfill the purposes described in this policy. When personal information is no longer required for these purposes, we securely delete or anonymize it.
Order records - including your name, address, vehicle information, and purchase history - are retained for a minimum of 7 years in accordance with Canadian tax and commercial record-keeping requirements. You may request access to the personal information we hold about you or request deletion of information that is not required to be retained for legal purposes by contacting us at support@geobrakes.ca.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your vehicle selection and cart contents, analyze website traffic, and in some cases deliver targeted advertising. The types of cookies we use include:
Essential cookies: required for the website to function correctly, including session management, cart persistence, and secure checkout. These cannot be disabled without impairing core website functionality.
Performance cookies: collect anonymized data about how visitors use our website to help us identify and fix problems and improve the user experience. We use Google Analytics for this purpose.
Functional cookies: remember your preferences such as your selected vehicle, language, and currency to personalize your browsing experience.
Advertising cookies: used to serve relevant advertisements on third-party platforms based on your browsing history on our website. You can opt out of advertising cookies through the cookie preference settings on our website.
You can manage your cookie preferences at any time through the cookie settings panel on our website or through your browser settings. Please note that disabling certain cookies may limit the functionality of our website, including the vehicle fitment selector and checkout process.
7. Your Rights Under Canadian Privacy Law
As a Canadian resident, you have the following rights with respect to your personal information under PIPEDA and applicable provincial legislation:
Right of access: you have the right to request a copy of the personal information we hold about you, information about how it is being used, and to whom it has been disclosed.
Right to correction: you have the right to request that we correct personal information that is inaccurate, incomplete, or out of date.
Right to withdraw consent: where our use of your personal information is based on your consent, you have the right to withdraw that consent at any time, subject to legal or contractual restrictions.
Right to make a complaint: you have the right to make a complaint about our privacy practices to the Office of the Privacy Commissioner of Canada or to the applicable provincial privacy commissioner.
To exercise any of these rights, please contact our Privacy Officer at support@geobrakes.ca with the subject line 'Privacy Request'. We will respond to all requests within 30 days. In some circumstances, we may need to verify your identity before processing a request.
8. Third-Party Links
Our website may contain links to third-party websites, including social media platforms, manufacturer websites, and automotive information resources. This Privacy Policy applies only to geobrakes.ca and does not govern the privacy practices of any linked third-party sites. We encourage you to review the privacy policies of any external websites you visit through links on our platform.
9. Children's Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental or guardian consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child, please contact us at support@geobrakes.ca.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our information practices, applicable Canadian law, or our business operations. We will notify you of any material changes by posting the updated policy on this page with a revised 'Last updated' date at the top and, where the changes are significant, by sending a notification to the email address associated with your account. Your continued use of geobrakes.ca after the effective date of any changes constitutes your acceptance of the updated policy.
11. Contact Our Privacy Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact our Privacy Officer:
Company: GeoBrakes Ltd
Email: sales@geobrakes.ca
We are committed to working with you to reach a fair resolution of any privacy concern. If you are not satisfied with our response, you have the right to contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or by calling 1-800-282-1376.